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About Newco Recycling

Mission Statement


“Newco Reycling strives to recycle rubber waste in order to preserve the environment and natural resources for future generations with a continuous awareness and focus on cost-savings for our customers to remain highly competitive on a global scale. Our aim is to be a solid and reliable partner for our customers, staff, shareholders and the environment as a whole.”

Newco Recycling aims to offer the best service standards, and in our pursuit for excellence our aim is to exceed all of our customer's expectations. Our goal is to be recognised as the leading company in our chosen markets.


Newco Recycling is a manufacturing and marketing company dedicated to providing to all industries cost effective and durable rubber products made from recycled scrap tires. The manufacturing process and the product are patent protected worldwide with no existing competition.

Four major pollution problems will be virtually eliminated once a proper waste tyre collection process is in place:

  • Water retention and mosquitoes - Tyres form an ideal receptacle for water, which remains there for long periods, becoming ideal breeding grounds for insects including mosquitoes. Different strains of malaria are spreading throughout the country. Spraying these tyres is costly and ineffective.

“During the 1990s, the rapid proliferation of the disease in Brazil seemed to coincide with increasing imports of used/retreaded tyres, In 1992 Brazil imported 5 862 metric tons of used/retreaded tyres and reported 1 658 cases of the dengue disease.  While imports had increased six fold by 1998, the incidence of dengue increased to 528 388 cases.”  (Secretariat of the Basel Convention on waste control)

Dengue is a tropical disease transmitted by mosquitoes, causing sudden fever and acute pains in the joints.

  • Fire – A large stockpile of waste tyres forms a serious fire hazard and once burning, is virtually impossible to extinguish.

  • Smoke – Waste tyres are burnt to recover the steel. Acrid smoke generated from burning tyres causes respiratory problems, pollutes the air and is a hazard for aircraft landing at major airports. Smoke also causes major road accidents.

  • Waste tyre stockpiles – Unsightly stockpiles reduce the value of property.

Newco Recycling will locate its manufacturing plant in Port Elizabeth, where employment is needed the most.

Newco Recycling will earn profits and provide excellent return to its investors while at the same time financing an aggressive growth of the company to increase production each year. Newco Recycling will also maintain a friendly, fair, and creative work environment, which respects diversity, product improvement, and hard work.


Keys to Success

At present only about 4% of waste tyres are processed in SA due to financial constraints as waste tyres have little commercial value.



The obvious benefits are:



Creating a new Industry

A new industry of collecting and recycling waste rubber will be established. At present, there are approximately 12  plants in the country using waste tyres to produce some rubber product. Only three produces rubber crumb, with one other using the crumb in  applications.

Newco Recycling will produce products like rubber chips, rubber crumb, rubber brick pavers, rubber roof tiles, rubber floor tiles in different colours.





Safety Features

Rubber paver’s, tiles, most beneficial feature is the safety factor. They have superior slip resistance and shock absorption, for they are not affected by water or extreme weather conditions.This makes rubber pavers and tile's the safest alternative flooring product for those high traffic areas, especially in nursing homes, day care centers, supermarkets and gymnasiums.

So not only are rubber pavers and tiles helping the environment, but they can also help protect people and animals from injury!

Environmental Benefits of Rubber Pavers


Rubber pavers and tiles are produced through the use of recycled rubber. The rubber is material obtained from used tires, along with a binding agent such as polyurethane.

Consider the role that recycled rubber products can play to improve our environment.


Therefore the production of recycled rubber to make rubber pavers, is helping to save our environment, and preserving our natural resources!


Other Benefits

Some other great benefits of rubber pavers and tiles includes their durability. They are long-lasting and will not crack and chip like other flooring materials.

They are also sound proof and have a relatively soft, low impact surface. This means that rubber pavers are quite user-friendly!!


Pavers and tiles are well-known, necessary and established product; therefore there is no need to penetrate the market with a totally new product. In fact, Newco Recycling's pavers and tiles are not new products at all, but are far superior, durable and longer lasting than anything comparable in the market place.


Newco Recycling will be the only company producing these products from recycled waste tyres in South Africa


The main keys to the success are:


•Secure Supply – Newco Recycleing needs to be certified as a recycler by the Government so that the delivery and supply of waste tyres can be done by the South African Tyre Recycling Project(“SATRP”)


•Marketing – Contractual arrangements for the sale of all the production of the plant


•Management – Strong senior management with extensive and broad-based experience


Company Ownership

Newco Recycling is registered as a PTY (LTD) with the following shareholding:


50% owned by Mr. Andrew P.A. Hooper (Director Administration and Finance)

50% owned by Mr. Peter E. Hooper ( Director Sales and Marketing)